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The Lead Engine for Staffing

Hiring managers were researching your firm.
Nobody followed up.

97% of the hiring managers, HR leaders, and talent execs on your site look around and leave without a name. They price you against three competitors and vanish — and you paid for every click. Steerco identifies them, ropes them in, and gets bespoke outreach out in minutes — qualified job orders on your BD team’s desk without another BD hire.

Watch — The Digital Lasso System · 6-minute walkthrough

0%

Of visitors leave without a name

0days

To real job orders, not quarters

0min

Speed-to-lead on every inbound

0x

Conversion drop past 5-min follow-up

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Turn it on, identified buyers same day.

Built by an operator who’s scaled revenue orgs past $200M.

The problem

New client wins are slowing. The job boards are a bloodbath.

BD chases cold reqs

Every agency in the market chases the same job-board reqs and margins compress to nothing. Steerco surfaces employers before the req ever hits the VMS.

You pay for clicks that vanish

Hiring managers and HR leaders research your firm, then leave without a name. You paid for that traffic — we turn it into identified, engaged pipeline.

Pipeline hinges on relationships

New client wins shouldn’t depend on who your account managers already know. Steerco is the business development engine your firm never built.

Delivery is starved

Your recruiters burn hours qualifying low-quality reqs off job boards. Steerco feeds them named, qualified job orders worth filling.

The 97% you're losing

A normal funnel converts 3%. The Digital Lasso recaptures the 97% who abandon.

Most hiring managers and HR leaders never hit “contact us” or fill out a form. They browse your capabilities, then leave without a trace. The Digital Lasso identifies those abandoning buyers anyway — ropes each one into a bespoke, branded engagement sequence built to win the account, and hands their name to your BD and delivery teams in real time.

A standard marketing funnel converts only about 3% of visitors — the other 97% abandon. The Digital Lasso System captures those lost visitors and routes them into a higher-converting funnel that produces more qualified job orders, filled roles, and new client accounts.

Put this on my pipeline

The mechanism

The Digital Lasso turns anonymous traffic into job orders in three moves.

Capture, engage, fill. Three pillars take a buyer from anonymous visitor to a named, qualified job order on your BD and delivery teams’ desks.

Pillar 01

Find Hidden Buyers

Capture and identify the 97% of anonymous traffic that never fills out a form — the hiring managers, HR leaders, and talent execs researching your firm, and which company they are from.

Without it, a real employer browses your capabilities, prices you against three competitors, and vanishes — and you paid for the click.

Pillar 02

Bespoke Engagement

Auto-generate and deploy customized, branded outreach and capabilities collateral the moment a buyer is caught — speed-to-lead in minutes, job orders on the table without another BD hire.

Without it, follow-up takes days, conversion drops 8x, and the firm that responds first wins the req.

Pillar 03

Fill the Pipeline

Route named, qualified job orders straight to your business development and delivery teams and your ATS or CRM — real reqs worth filling, not a scraped board everyone else is chasing. Results in 7 days.

Without it, new client wins thin out, recruiters chase the wrong reqs, and growth stalls at the next slow quarter.

The math

The top of your funnel leaks. Steerco plugs it.

97%

of staffing-site visitors never fill out a form or identify themselves.

8x

lower conversion when lead follow-up takes longer than 5 minutes.

1st

the firm that responds first usually wins the req — speed beats relationships.

5x

more expensive to chase net-new cold accounts than to work a warm, in-market employer.

The fit

Built for established staffing firms — and wrong for everyone else.

A fit if you have

  • $5M+ in annual revenue
  • A dedicated BD or account management team
  • IT, healthcare, light industrial, professional, or exec search
  • Inbound website traffic that mostly leaves anonymous
  • An ATS or CRM that can ingest live, identified opportunities

Not a fit if you are

  • Brand-new firms with no track record yet
  • Solo recruiters with no BD motion
  • No meaningful inbound website traffic
  • No ATS or CRM to receive live, identified leads
  • No appetite for a done-for-you engine

The difference

Steerco identifies your own buyers — not a req everyone else is already chasing.

What you get Steerco GTM Job boards / VMS Purchased lead lists
Identifies your own anonymous visitors Yes No No
In-market intent (researching you now) Yes Mixed No
Exclusive to your firm (not resold) Yes No No
Bespoke, branded engagement automatically Yes No No
Speed-to-lead in minutes Yes No No
Named job orders to BD & delivery Yes Manual No
Live in days, not quarters Yes Varies Varies

The outcome

Qualified job orders on your BD team’s desk in days. Every inbound worked in under five minutes.

You get sourced pipeline you can prove — without another BD hire. The engine turns on, identifies buyers same day, and deploys bespoke branded outreach in minutes.

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Paying enterprise logos

0%

Customer retention

0%

Of traffic recaptured

0d

To results

8 paying enterprise logos · 100% retention · leads same day · SOC 2 Type II.

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Who’s behind it

Led by an operator who’s scaled revenue organizations past $200M.

Zach Hawley

Zach Hawley

CEO & Co-Founder

14+ years scaling revenue organizations past $200M. Led a 40-person team that lifted client retention to 95% (from 82%), and built a revenue line from $0 to $2M in 12 months at 80%+ margins.

Steerco team building a staffing firm business development engine

Turn it on, identified buyers same day. Bespoke outreach goes out in minutes, not days.

8 paying enterprise logos, 100% retention, SOC 2 Type II. The engine is built to enterprise standards.

What is Steerco GTM for staffing?

Steerco GTM is a done-for-you lead engine for staffing and recruiting firms. It identifies the hiring managers, HR leaders, and talent executives already researching your firm on your website — who they are and which company they are from — ropes them into your funnel with bespoke, branded engagement, and routes named, qualified job orders to your business development and delivery teams. The pattern is simple: find, engage, fill. The outcome is qualified job orders on your BD team’s desk in days, every inbound worked in under five minutes, and pipeline you can prove. It is the business development engine before you can afford to add another BD rep.

Questions

Questions staffing leaders ask before they start.

What is Steerco GTM for staffing?

Steerco GTM is a done-for-you lead engine for staffing and recruiting firms. It identifies the hiring managers, HR leaders, and talent executives already researching your firm on your website, ropes them into your funnel with bespoke branded outreach, and routes named, qualified client opportunities — open reqs and job orders — to your business development and delivery teams. You get real job orders in days, not quarters, every inbound worked in under five minutes, and sourced pipeline you can prove.

Who is Steerco GTM built for?

Staffing and recruiting firms — IT, healthcare, light industrial, professional, and executive search — doing $5M+ in annual revenue with a dedicated business development or account management function. It fits VPs of Sales and Business Development who need more client accounts and job orders, and delivery and recruiting leaders who need reqs worth filling — not another cold list scraped off a job board.

How is this different from job boards or buying a lead list?

Job boards and VMS portals are a race to the bottom — every agency chases the same reqs at compressed margins. Purchased lists are static contacts with no intent, often resold to your competitors. Steerco identifies the companies already on your own site right now — who they are and which company they are from — exclusive to you, then deploys bespoke, branded engagement automatically. It is a business development engine before you can afford to add another BD rep.

How does the Digital Lasso work?

About 97% of the hiring managers and HR leaders who visit your website look around and leave without ever identifying themselves. Steerco throws a digital lasso around that anonymous traffic — identifying who they are and which company they are from, roping them into your funnel, and keeping hold with bespoke, branded capabilities collateral until the opportunity lands on your BD team’s desk.

What are the three pillars?

Find Hidden Buyers — capture and identify the 97% of anonymous traffic (hiring managers, HR leaders, talent execs) that never fills out a contact form. Bespoke Engagement — auto-generate and deploy customized, branded outreach and capabilities collateral the moment a prospect is caught. Fill the Pipeline — route named, qualified job orders straight to your business development and delivery teams and your ATS or CRM. Results in 7 days.

How fast do we see results?

Results in 7 days. The system turns on and starts identifying buyers same day, with bespoke outreach going out in minutes — not the hours or days it takes a team to follow up manually. Conversion drops 8x when follow-up takes longer than five minutes, and the firm that responds first usually wins the req, so speed is the point.

Will this feed my recruiters and delivery team the right reqs?

That is the point. The lasso identifies in-market employers researching your firm — companies with real openings — and hands your team named, qualified job orders instead of a scraped board of reqs everyone else is already chasing. Your delivery and recruiting leads spend their hours filling roles worth filling, not qualifying dead ends.

Is the AI doing the work, or is this another tool to manage?

It is done-for-you. We do the work. AI is the engine underneath — it identifies buyers, drafts and deploys bespoke branded collateral, and runs the engagement motion — but you are buying outcomes: qualified job orders on your BD team’s desk, every inbound worked in under five minutes, and sourced pipeline you can prove. It is not another dashboard for your team to babysit.

Employers are researching your firm right now. Let’s go get them.

Steerco identifies the anonymous hiring managers and HR leaders already browsing your site, ropes them into your funnel with bespoke outreach, and hands your BD and delivery teams qualified job orders. Turn it on, identified buyers same day.

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