120 Buyers.
90 Days.
Guaranteed.
Your real buyers never fill out the form. They browse, price you against six competitors, and vanish — and you paid for every one. We unmask them while they’re shopping, so your producers reach them first.
Watch — The Digital Lasso System · 6-minute walkthrough
Identified buyers, guaranteed
Day clock to deliver
Opportunity a client sourced — day 7
Speed-to-lead on form-fills
120 buyers in 90 days — or we work free until we do.
Built by an operator who’s scaled revenue orgs past $200M.
The problem
Most agency growth stalls for the same four reasons.
Producers won’t prospect
Your best closers hate cold outreach. Steerco turns the producer back into a closer — not a prospector.
No engine beyond referrals
Growth shouldn’t hinge on who you golfed with. Steerco is the marketing engine your agency never built.
Wasted ad spend
You pay for clicks from buyers who never fill out the form. We catch them while they’re still shopping.
Direct writers out-market you
Direct writers outspend you where producers are weakest. We level the field on buyer signal.
The 98% you're losing
A normal funnel converts 2%. The Digital Lasso recaptures the 98% who abandon.
Only about 2% of visitors ever hit “request a quote.” The other 98% browse, then leave without a trace. The Digital Lasso System identifies those abandoning buyers anyway — then drops each one into an engagement sequence built to win the sale and hands their name to your producer in real time.
A standard marketing funnel converts only about 2% of visitors — the other 98% abandon. The Digital Lasso System captures those lost leads and routes them into a higher-converting funnel that produces more bound policies and revenue.
The mechanism
The Digital Lasso System catches in-market buyers in three moves.
Three pillars turn anonymous website traffic into named opportunities on your producers’ desks.
The Fence
Targeted filtering so your ad budget only attracts high-revenue, asset-heavy businesses.
Without it, your budget burns on the general public.
The Lasso
Identity resolution unmasks the anonymous businesses browsing your site — name, company, LinkedIn.
Without it, a high-value buyer browses, leaves, and vanishes — and you paid for the click.
The Brand
An instant outbound engine fires an alert and ready-to-send scripts to your producers the moment a qualified business is caught.
Without it, the alert sits for days and a faster competitor wins.
The fit
Built for established commercial agencies — and wrong for everyone else.
A fit if you have
- $1M+ in trailing-twelve-month commission revenue
- 3 or more licensed producers
- A dedicated Commercial Lines division
- Capacity to fund ad spend
- A CRM that can ingest live leads
Not a fit if you are
- Personal-lines-only shops
- Agencies under $1M in TTM commission
- Fewer than 3 producers
- No capacity for ad spend
- No CRM to receive live leads
The math
The 120-buyer pipeline is modeled to produce $40,000+ in quoted commission.
Identified buyers
Blended commission per quote (basis)
Modeled quoted-commission pipeline
Modeled, conservative projection — not a committed dollar figure. The guaranteed unit is the 120 identified buyers, not a dollar amount.
The difference
Steerco identifies your own buyers — not a list someone else already sold.
| What you get | Steerco GTM | Shared lead brokers | Scraped lists |
|---|---|---|---|
| Exclusive to your agency | Yes | No | No |
| In-market intent (browsing you now) | Yes | Mixed | No |
| Identifies anonymous site visitors | Yes | No | No |
| Insurance-native targeting | Yes | Varies | No |
| Routed to producers with scripts | Yes | No | No |
| You own ad spend at zero markup | Yes | No | No |
| Outcome guarantee (120 in 90 days) | Yes | No | No |
The guarantee
120 identified, in-market buyers to your producers in 90 days — or we work completely free until we do.
The pipeline is modeled to produce $40,000+ in quoted commission — a modeled output, not a committed dollar guarantee. The guaranteed unit is the 120 identified buyers.
What the guarantee requires of you
- Attend 10 of 12 weekly calls
- Take a 15-minute call on form-fills
- Move unmasked profiles to outbound within 24 hours
- Producers reply to hot opportunities within 1 business hour
- Run the system as built
- $3,000/month minimum ad spend, no pauses longer than 7 days
- Full CRM / AMS transparency
- Full terms in the MSA
Who’s behind it
Led by an operator who’s scaled revenue organizations past $200M.
Zach Hawley
CEO & Co-Founder
14 years scaling revenue organizations past $200M. Led a 40-person team that lifted client retention to 95% (from 82%), and built a revenue line from $0 to $2M in 12 months at 80%+ margins.
One client sourced a $50,000 opportunity within 7 days of launch.
Another moved their outbound rep to a pure closer — because lead generation ran itself.
What is Steerco GTM?
Steerco GTM is a done-for-you client-acquisition system for independent insurance agencies. It pairs paid Meta advertising with website visitor identification to catch the in-market businesses already browsing your site, then hands their exact contact details — name, company, LinkedIn — to your producers to close. The offer is a hard number: 120 identified, in-market buyers delivered in 90 days, or Steerco works completely free until it does.
Questions
Questions principals ask before they start.
What is Steerco GTM?
How much does it cost?
What exactly is guaranteed?
Who is Steerco GTM for?
Who is it not for?
What do I have to do for the guarantee to hold?
How is this different from buying leads?
Is the AI doing the work?
Ready to put 120 buyers in front of your producers?
We catch the anonymous business buyers already browsing your website and hand their exact contact details directly to your producers to close.
Book Your Strategy CallLimited onboarding slots.