Every Account.
60 Days.
Guaranteed.
Your customers churn quietly, and your team finds out at renewal — too late. We watch every account, score risk and expansion, and put a business review in front of the ones that matter. GTM wins the customer. LTV grows them.
Day clock to first business review
Key accounts reviewed — guaranteed
Retention a Steerco-led team reached (from 82%)
Always-on account engagement
A review in front of every key account in 60 days — or you don’t pay.
Built by an operator who lifted client retention to 95%.
The problem
Most revenue leaks out the back after the sale is won.
Silent churn
Accounts don’t announce they’re leaving. They go quiet, then don’t renew. By the time you notice, the save window has closed.
No early warning
Account health lives in someone’s head, not a system. The risk that matters surfaces at the renewal call — too late to fix.
Reviews that never happen
Everyone agrees business reviews matter. They still slip — busy quarters, thin teams — and the accounts that needed one most get none.
Flat expansion
Your best accounts would buy more, but no one’s watching for the moment. Expansion waits for them to ask — and most never do.
The whole herd
Most teams watch the accounts that shout. Steerco watches the whole herd.
Risk and expansion hide in the quiet accounts — the ones not emailing you. On a foundation of always-on engagement, Steerco watches every account, spots the signals, scores them, and strengthens the ones that matter — guiding strays back and growing the herd.
Accounts are cattle on a fenced range. Always-on engagement runs underneath everything. A scan sweeps the herd and reveals risk and expansion signals; the herd sorts through a gate into priority lanes — at-risk, healthy, and expansion-ready; then strays are guided back and recovered, and the herd grows.
The mechanism
The Whole Herd Method keeps and grows accounts in three moves.
Three pillars on a foundation of always-on engagement turn quiet accounts into renewals and expansion.
Spot
Always-on monitoring watches the whole herd for risk and expansion signals — usage dips, silent stakeholders, buying cues.
Without it, the first signal you get is a non-renewal notice.
Score
Every account is ranked by health and opportunity, so your team works the right accounts in the right order — not whoever emailed last.
Without it, effort scatters and the quiet at-risk accounts get missed.
Strengthen
Steerco builds and delivers the business review and the right play at the right time — guiding each account to renewal and expansion.
Without it, insight never becomes a conversation, and the account drifts.
Engagement
Always-on, automated, personal communication with every account. Not a step you finish — the substrate the whole method runs on.
The fit
Built for businesses with a base worth protecting — and wrong for everyone else.
A fit if you have
- A book of recurring-revenue or key accounts to protect
- A team that owns renewals and expansion (CS, AM, or client services)
- Annual or multi-year contracts worth reviewing
- Customer data we can connect (CRM, usage, or billing)
- Expansion potential inside your existing base
Not a fit if you are
- One-and-done, transactional sales with no renewal
- No recurring revenue or key accounts
- No one owning retention or expansion
- No customer data to connect
- Pre-revenue, with no base to grow
The math
Saving a single at-risk key account can cover the engagement many times over.
Key accounts reviewed — guaranteed
Day clock to deliver
Retention a Steerco-led team reached, from 82%
Retention figures reflect a team Steerco’s founder led — illustrative, not a committed result. The guaranteed unit is the business review in front of every key account, not a retention percentage.
The difference
A system that acts on every account — not a dashboard that waits to be read.
| What you get | Steerco LTV | Generic CS tools | Manual QBRs |
|---|---|---|---|
| Always-on, automated engagement | Yes | Mixed | No |
| Risk scored before renewal | Yes | Mixed | No |
| Expansion signals surfaced automatically | Yes | No | No |
| Business reviews built for you | Yes | No | No |
| Covers every key account | Yes | Varies | No |
| Runs without adding headcount | Yes | No | No |
| Outcome guarantee (review in 60 days) | Yes | No | No |
The guarantee
A business review in front of every key account in 60 days — or you don’t pay until we do.
The guaranteed unit is the review in front of every key account — the meeting that protects the renewal and opens expansion. Retention and expansion lift follow from there.
What the guarantee requires of you
- Connect your CRM, usage, or billing data
- Give us your list of key accounts
- Attend a weekly 30-minute working session
- Approve business reviews within 2 business days
- Let your team deliver the reviews we prepare
- Act on flagged risk within 1 business week
- Run the method as built
- Full terms in the MSA
Who’s behind it
Led by an operator who took client retention from 82% to 95%.
Zach Hawley
CEO & Co-Founder
14 years scaling revenue organizations past $200M. Led a 40-person team that lifted client retention to 95% (from 82%), and built a revenue line from $0 to $2M in 12 months at 80%+ margins.
Retention lifted from 82% to 95% across a 40-person revenue org.
Expansion turned into a repeatable motion — not a wait for accounts to ask.
What is Steerco LTV?
Steerco LTV is a done-for-you retention-and-expansion system for businesses with recurring revenue. On a foundation of always-on engagement, it spots risk and expansion signals across every account, scores them by health and opportunity, and strengthens each one with business reviews and the right play at the right time. The offer is a hard promise: a business review in front of every key account in 60 days, or you don’t pay until we deliver.
Questions
Questions leaders ask before they start.
What is Steerco LTV?
How is Steerco LTV different from Steerco GTM?
What exactly is guaranteed?
Who is Steerco LTV for?
Who is it not for?
What do I have to do for the guarantee to hold?
What is the Whole Herd Method?
Is the AI doing the work?
Ready to put a business review in front of every account?
Steerco LTV watches every account, scores risk and expansion, and delivers the reviews that protect renewals and grow your base.
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